what is corporate culture? 

Enterprise culture is to show the enterprise in the practice of the socialist market economy, gradually form for all staff identity, abide by, with the characteristics of the enterprise values. Principles of operation, management style, enterprise spirit, moral norms and the sum of development goals. Enterprise culture is formed in the cultural concepts, historical tradition, common values, ethics and code of conduct such as the ideology of the enterprise, business leaders to culture change people's function is applied to the enterprise, in order to solve the problems in the modern enterprise management, has the enterprise culture. Enterprise management theory and enterprise culture management theory are pursue benefit. But the former in the pursuit of benefits and take people as the object, the latter for the pursuit of benefits consciously applied to the enterprise culture concept, with rich creative people as the center of the management theory. This kind of guiding ideology reflected in the enterprise management, there will be a people called the values of enterprise culture.